TOKYO -- Major Japanese publishers are increasingly releasing manga domestically and overseas at the same time, in a bid to actively draw foreign fans to new titles rather than passively benefit from buzz over anime adaptations.
Strategy aims to stoke excitement for new titles abroad at same time

Fans visit a booth for Shueisha's Manga Plus app at the 2024 Anime Expo in Los Angeles. (Shueisha)
TOKYO -- Major Japanese publishers are increasingly releasing manga domestically and overseas at the same time, in a bid to actively draw foreign fans to new titles rather than passively benefit from buzz over anime adaptations.