NEW DELHI/TOKYO -- Anime companies in Japan are busy expanding their penetration in the Indian market to tap demand from the generations of viewers who grew up watching children's titles.
Gen Zers who grew up on children's shows are ripe targets

Anime fans at a 2024 event in Mumbai. (Japan External Trade Organization)
NEW DELHI/TOKYO -- Anime companies in Japan are busy expanding their penetration in the Indian market to tap demand from the generations of viewers who grew up watching children's titles.