JAKARTA/SEOUL -- As South Korean entertainment continues to take Indonesia by storm, more South Korean companies are leveraging the popularity of K-pop artists to tap into Southeast Asia's largest market.
Media & Entertainment
K-pop boom in Indonesia gives South Korean companies an edge
Electronics and cosmetics brands hope star power of pop idols rubs off
A woman poses in front of an advertisement for Indonesian e-commerce company Tokopedia featuring South Korean boyband BTS at a subway station in Jakarta.
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