This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine and part of Nikkei Business Publications, a Nikkei group company.
Media & Entertainment
K-pop's latest sensation Ateez harbors Super Bowl dreams
Called the next BTS, boy band rehearses to make its own name at Coachella in the U.S.
Ateez is the only K-pop group not belonging to one of the Big Four agencies that has made it to No.1 on the U.S. Billboard 200, an achievement many have called "a miracle." (Photo by Yuji Ueno)
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