Kakao's Piccoma app goes viral in Japan with K-style webtoons

Vertical scrolling and binge comics set publisher apart from competition

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The manga app Piccoma has exploded with over 30 million downloads. (Photo by Yuma Ikeshita)

YUMA IKESHITA and SHUNJI ONUKI, Nikkei staff writers

TOKYO -- In just a few years after launching, Piccoma has become the top manga app in Japan by publishing a mass of digital comics adopting the aesthetics of South Korean webtoons.

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