Netflix drama 'Cigarette Girl' highlights Indonesian IP adaptation

Country's trove of literary creativity offers business potential for publishers

20240110 netflix

Indonesia's creativity in literature is casting a spotlight on developing more opportunities for intellectual property adaptation. (Source photos by Devin Jimie)

RANDY MULYANTO, Contributing writer

JAKARTA -- Netflix's release of "Gadis Kretek," or "Cigarette Girl" -- the global streaming giant's TV series set in Indonesia -- has drawn viewers from outside the country while highlighting its progress in intellectual property (IP) adaptation.

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