JAKARTA -- Netflix's release of "Gadis Kretek," or "Cigarette Girl" -- the global streaming giant's TV series set in Indonesia -- has drawn viewers from outside the country while highlighting its progress in intellectual property (IP) adaptation.
Country's trove of literary creativity offers business potential for publishers
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Indonesia's creativity in literature is casting a spotlight on developing more opportunities for intellectual property adaptation. (Source photos by Devin Jimie)
JAKARTA -- Netflix's release of "Gadis Kretek," or "Cigarette Girl" -- the global streaming giant's TV series set in Indonesia -- has drawn viewers from outside the country while highlighting its progress in intellectual property (IP) adaptation.