OSAKA -- Universal Studios Japan unveiled Super Nintendo World's newest area to visitors in Osaka on Wednesday, as Nintendo hopes to expand "consumer touchpoints" by offering non-gaming experiences with its intellectual property.
Media & Entertainment
Nintendo expands IP kingdom with opening of Donkey Kong Country at USJ
Game giant seeks diversified revenue outside of flagship consoles
Donkey Kong Country has attracted a flood of visitors since opening day. (Photo by Yo Inoue)
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