Nintendo unveils trailer for long-awaited Super Mario movie

Company to invest $345m in non-gaming businesses to leverage brand appeal

20221007 Nintendo movie trailer

Nintendo released a trailer for "The Super Mario Bros. Movie" on Oct. 7 and received over four million views on Twitter within hours. © 2022 Nintendo and Universal Studios

NATSUMI KAWASAKI, Nikkei staff writer

TOKYO -- Nintendo released a trailer for its first movie on Friday, the latest step by the Japanese entertainment company to expand beyond its core gaming business.

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