No BTS? K-Pop goes back to basics to find new stars

Talent agencies rely on pipelines that tap into online communities

20221213N BTS Jin

Jin is the first member of the supergroup to report for his mandatory military service. © Reuters

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- K-pop's search for the fresh talent needed to sustain its growth has taken on added urgency with the enlistment of a BTS member in the South Korean military.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.