'One Piece' flagship Tokyo store rides wave of fan enthusiasm

Bandai Namco to open largest location yet in chain of experience-based shops

20251126N One Piece

The One Piece Base Shop in Tokyo opened its doors for a preview on Nov. 26. (Photo by Takuro Suzuki)

TAKURO SUZUKI, KIKO INAFUKU and HARUKA KADOOKA

TOKYO -- A massive new "One Piece" flagship store launching soon in the heart of the Japanese capital is only the latest in a string of projects blending retail with fandom.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.