Philippine girl group Bini bursts onto the global stage

Members grow from local reality show sensation to worldwide hitmakers

20240723N BINI

Bini has quickly won fans at home in the Philippines since its official debut in 2021. (Photo from Bini's website)

YUKI FUJITA, Nikkei staff writer

MANILA -- First there was J-pop. Then South Korea stole the spotlight with K-pop. Now, breakout Philippine idol group Bini is on the verge of elevating "P-pop" to a worldwide commercial and cultural sensation.

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