JAKARTA -- The Pokemon Company plans to further localize its monsters, games and products in Indonesia to expand its penetration in Southeast Asia's largest economy, executives from the business said at the end of a four-stop tour that attracted tens of thousands of fans.
Media & Entertainment
Pokemon to target Indonesia expansion through localized Pikachu
Promotion of smartphone game and trading cards to be priorities
Pikachu joins Indonesian girl group JKT48 in Jakarta on Sept. 22 during the final stop of Pikachu's Indonesia Journey. The Pokemon Company plans to convert more of Indonesia's 60 million young people into enthusiasts. © (Photograph by The Pokemon Company)
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