Reliance shells out for digital rights to Indian cricket

Disney settles for TV deal, hints streaming price tag too steep

20220615 Mukesh Ambani and a match of  Indian Premier League

Reliance Industries Chairman Mukesh Ambani aims to build a content empire in India's huge entertainment market.

SAYAN CHAKRABORTY, Nikkei staff writer

BENGALURU -- Indian conglomerate Reliance Industries seized a weapon that may help it win its battle with Disney for the top spot in the country's huge streaming market. Reliance's Viacom18 unit has bid successfully for the digital rights to the Indian Premier League (IPL), the country's annual cricketing extravaganza.

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