LONDON -- World Rugby is betting that its decision to give up higher broadcast revenues for the 2019 Rugby World Cup in return for greater visibility on free-to-air networks across Asia will pay dividends over the long term.
Media & Entertainment
Rugby plays for maximum Asia exposure with World Cup TV rights
Free broadcasts will serve sport better than quick buck, says governing body
The centerpiece event of world rugby, the 2019 Rugby World Cup will kick off September 20 at Japan's Tokyo Stadium. © Reuters
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