TOKYO -- Sony Group has begun providing technical and financial support to video game companies in the Middle East and North Africa following similar initiatives in China and India, aiming to have its PlayStation 5 console put down roots in these markets through locally developed software.
Media & Entertainment
Sony aids game developers in India, Africa to help drive PS5 sales
Initiative seeks out hidden talent and local stories in every country
Fishbowl, a story-driven game with a female protagonist, was a product of Sony's India Hero Project. © Sony Interactive Entertainment
Read Next
Latest on Media & Entertainment
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)