Sony bets on Zee merger to create Hindi entertainment powerhouse

Japan group on acquisition spree to fend off likes of Netflix, Amazon and Disney

20211125 Sony Zee

Zee would give Sony a trove of Bollywood movies and other content that would help the Japanese company grow in what is expected to be the world's most populous nation by the end of the decade. (Source photos by Yasunori Okamura and screenshot from Zee Entertainment Enterprises' website) 

JADA NAGUMO and KIRAN SHARMA, Nikkei staff writers

TOKYO/NEW DELHI -- Sony Group is betting big on India's entertainment market as it closes in on a merger between a subsidiary and one of India's biggest media conglomerates -- a deal that highlights Sony's aggressive expansion plan to solidify itself as a leading content provider.

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