Sony sets sights on metaverse gold with sports animation purchase

Company eyes major new entertainment business to join games, movies, music

20221122N Sony Beyond Sports

3D animation of a basketball game from Beyond Sports, recently acquired by Sony. (Photo courtesy of Beyond Sports)

KEIICHI FURUKAWA, Nikkei staff writer

TOKYO -- Sony is looking to add sports to movies, music and games as a new core pillar of its entertainment business, acquiring technology companies to help it create 3D content for the metaverse.

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