TOKYO -- Sony Group has set up a studio in Shanghai that will specialize in a new video production method called "virtual production" that allows the creation of realistic looking videos entirely indoors, eliminating the need to shoot on location and lowering costs.
Media & Entertainment
Sony sets up 'virtual production' studio in Shanghai
Technology eliminates the need for on-location shooting, lowering costs
Sony Group hopes its new studio in Shanghai will capture demand for TV ads, music clips and short movies for e-commerce. (Photo courtesy of the company)
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