Sony taps Crunchyroll to draw anime fans to its entertainment empire

U.S. streaming unit tops 17m subscribers, Demon Slayer game sells over 4m copies

20250528N Anime

Anime series like "Demon Slayer" have opened up new opportunities for Sony Group's other media operations. (Sony Group)

KEIGO YOSHIDA

TOKYO -- Anime is emerging as a key pillar for Japan's Sony Group, with its U.S.-based streaming service Crunchyroll more than tripling subscribers in four years and generating synergies with the group's video games, music and other content.

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