South Korea's Naver and Kakao bet on comics apps for content growth

Tech giants duke it out in Japan, setting sights on the world

20231109N Naver Webtoon

Naver promotes its comics app at a July event in France. (Photo courtesy of Naver)

KOTARO HOSOKAWA and KYOKO HARIYA, Nikkei staff writers

SEOUL/TOKYO -- South Korean internet giants Naver and Kakao are jockeying for the lead in Japan's comics app market, aiming to use the country as a steppingstone to the greater global market as their growth at home is limited by a small population.

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