SEOUL -- South Korean celebrities and producers are increasingly moving from terrestrial television to YouTube, leading to an elevation in production values on the platform and an alternative path to mainstream exposure.
Media & Entertainment
South Korean celebs pivot from TV to YouTube
Online platform wins over fans with looser production values than traditional broadcasts
An episode of YouTube talk show "Pinggyego" with actor Lee Dong-wook that has more than 14 million views. (Screenshot from YouTube)
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