SEOUL -- With the second season of the hugely popular South Korean drama "Squid Game" due out Thursday on Netflix, companies are launching collaborations with the series featuring products from cars to dumplings.
Marketing partners flock to Netflix hit amid sluggish South Korean consumer spending

A statue of Young-hee, the doll from the "Squid Game" series, stands in central Seoul in December. (Photo by Ahn Seong-bok)
SEOUL -- With the second season of the hugely popular South Korean drama "Squid Game" due out Thursday on Netflix, companies are launching collaborations with the series featuring products from cars to dumplings.