Streaming boom lifts Japan-anime market to record $20bn

Fans spent big on Pokemon and 'Demon Slayer' goods in 2021

YUJI NITTA, Nikkei staff writer

TOKYO -- The global market for Japanese anime expanded 13% to an all-time high of 2.74 trillion yen ($20 billion at current rates) last year, thanks to streaming platforms like Netflix and fans eager to spend on merchandise for franchises like Pokemon and "Demon Slayer."

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