Struggling Bollywood reels over Trump's movie tariff threat

Proposed levies would hit diaspora market as soft power ambitions ramp up

Expansive, costly productions with A-list stars, glamorous locations and aggressive marketing campaigns -- once a surefire recipe for success -- are failing to lure audiences to theaters. © Reuters

NEETA LAL

May 13, 2025 13:26 JST

NEW DELHI -- U.S. President Donald Trump's move to impose tariffs on foreign movies has piled pressure on an Indian film industry that is struggling for hits domestically and is increasingly eyeing opportunities abroad.