Tale of 2 Tokyo 'otaku' cities: Gen Z saves one as other struggles

Fortunes of Akihabara, Ikebukuro show how young fans can make or break business

20221102 Otaku cities main

Businesses and organizations are coming together to support content creators in Akihabara through the new "Akiba 3.0" initiative. (Photo by Masaaki Morioka)

MASAAKI MORIOKA, Nikkei staff writer

TOKYO -- Long synonymous with otaku culture, Tokyo's Akihabara district is starting to lose its luster as people obsessed with anime and manga increasingly go online to get their fix.

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