TOKYO -- Japan's entertainment industry should put more effort into developing the overseas market, said Yupharet Eakturapakal, founder and CEO of G-Yu Creative, a Bangkok-based promoter of Japanese culture.
G-Yu Creative's CEO insists Japanese culture can win more popularity

G-Yu Creative CEO Yupharet Eakturapakal points to the strategic approach taken by South Korea to promote its culture overseas, calling on Japan to do the same. (Photo by Shinya Sawai)
TOKYO -- Japan's entertainment industry should put more effort into developing the overseas market, said Yupharet Eakturapakal, founder and CEO of G-Yu Creative, a Bangkok-based promoter of Japanese culture.