PALO ALTO, U.S. -- After expanding through media from spinoffs to theme parks under the auspices of Walt Disney, Star Wars is bringing that new content back into the films at the heart of its intellectual property strategy.
Media & Entertainment
The IP Awakens: Star Wars draws on Disney-led spinoffs for new film
Lucasfilm head discusses challenge of exploring new territory while keeping familiar feel
A model of the Star Wars droid C-3PO stands at a Lucasfilm office in Burbank, California. (Photo by Rei Nakafuji)
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