TOKYO -- TikTok is looking to cash in on Asia's increasingly competitive video game market by persuading game developers, particularly independent studios, to advertise on its short video platform.
Media & Entertainment
TikTok targets Asia's red-hot video game market to boost ad revenue
ByteDance-owned platform says it can help smaller studios reach more players
Indie game creators showcase their titles at the Tokyo Game Show in late September. (Photo by Ryohtaroh Satoh)
Read Next
Latest on Media & Entertainment
