Topped off at home, Disney+ seeks growth in Asia and elsewhere

'It's not about quantity. It's a quality game,' head of international content says

20220914 Disney logo

Disney+ is trying to win over new subscribers in Asia and elsewhere with locally focused content. 

HIROMI SATO, Nikkei staff writer

ANAHEIM, U.S. -- With the U.S. streaming market starting to plateau, Disney+ is doubling down in new markets in Asia and beyond with content carefully designed to resonate with local audiences.

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