ANAHEIM, U.S. -- With the U.S. streaming market starting to plateau, Disney+ is doubling down in new markets in Asia and beyond with content carefully designed to resonate with local audiences.
'It's not about quantity. It's a quality game,' head of international content says

Disney+ is trying to win over new subscribers in Asia and elsewhere with locally focused content.
ANAHEIM, U.S. -- With the U.S. streaming market starting to plateau, Disney+ is doubling down in new markets in Asia and beyond with content carefully designed to resonate with local audiences.