User-generated content powers J-pop artists' global smash hits

Unraveling the secrets behind J-pop frenzy with worldwide chart toppers: XG, Creepy Nuts

20240918 XG

XG: A seven-member Japanese girl group debuted on March 18, 2022. From left, the members are Hinata, Maya, Juria, Harvey, Chisa, Jurin, Cocona. They are currently on their first world tour, "XG 1st World Tour' The first HOWL' " and will release their second mini-album on Nov. 8.

Motoyoshi Nakagiri, Nikkei Entertainment!

This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine and part of Nikkei Business Publications, a Nikkei group company.

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