HO CHI MINH CITY -- A Vietnamese payment app is using a popular Japanese anime to draw customers into physical stores, part of a trend toward online-to-offline (O2O) commerce in the growing Southeast Asian economy.
Media & Entertainment
Vietnam payment app uses Detective Conan to lure customers to stores
MoMo taps Japanese anime for tie-ups that promote online-to-offline commerce
Customers who buy a movie ticket with the MoMo app can be entered into a lottery for prizes. (Photo by Yuji Nitta)
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