Virtual boy band Strawberry Prince steps in metaverse spotlight

Real Japanese singers with avatars point to future of entertainment

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Strawberry Prince boasts millions of followers on TikTok, Twitter, Line and Instagram. © STPR Inc.

YUKIHIRO ENOMOTO and SHIMPEI NAKAMURA, Nikkei staff writers

TOKYO -- They have millions of fans and a state-of-the-art Tokyo studio filled with cameras that each cost as much as a luxury car. But their true faces are known to relatively few. They are Strawberry Prince, and they are made for the metaverse.

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