Aeon seeks big gains in Vietnam through smaller shopping centers

Japanese retailer kicks off midsize-store blitz to triple network by 2030

20251017N Aeon

Customers shop at Aeon's newest location in Tan An during a soft opening late last month. (Photo by Yuji Nitta)

YUJI NITTA and TSUYOSHI TAMEHIRO

HANOI/TOKYO -- Major Japanese retailer Aeon is rolling out more midsize shopping centers in Vietnam, aiming to expand its network there threefold by 2030 with a focus on smaller cities where future economic growth is anticipated.

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