Retail

Alibaba makes growing impression in Europe with livestreaming

Chinese group gains ground on Amazon in Spain and France

20210316 AliExpress France

AliExpress has about 100 French hosts who mostly promote imported Chinese products but also pitch local brands such as Auchan's Qilive. (Courtesy AliExpress)

JENS KASTNER, Contributing writer
March 22, 2021 11:56 JST

HAMBURG, Germany -- Jennifer Friess stumbled on an ad for an online sales promotion job as she was surfing the web for work clothes a year ago.

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