SHANGHAI -- Online shopping direct from the factory is gaining popularity in an increasingly frugal China, where an Alibaba Group Holding-owned marketplace for wholesalers has logged a 30% year-on-year jump in users this November as ordinary consumers hunt for lower prices.
Retail
Alibaba's factory-direct online shopping soars in China
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Factory-direct shopping services help consumers find lower prices. (Photo by Tomoko Wakasugi)
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