As Vietnam's wet markets suffer, Aeon moves in with big stores

Country is 'most important' part of Japanese retailer's overseas strategy

20211223N MaxValue Vietnam

A MaxValu store in Vietnam: Aeon plans to expand the chain to about 100 locations in the Southeast Asian country.

SHOHEI KONO and TOMOYA ONISHI, Nikkei staff writers

TOKYO/HANOI -- Jam-packed market stalls have long served as Vietnam's go-to source for putting food on the table. But the coronavirus pandemic, combined with lower barriers to foreign investment, created what one of Japan's top supermarket operators sees as its chance to reach more of the Southeast Asian nation's consumers.

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