Australian retailer Myer Holdings woos Gen Z with brand acquisitions

Department store operator fights to lift earnings as Shein and Temu gain ground

20250205N Myer Australia

Myer Holdings is Australia's leading department store operator by sales, with 56 locations in the country. (Photo by Sophie Mak)

RURIKA IMAHASHI

SYDNEY -- Leading Australian department store operator Myer Holdings is courting younger consumers with the recent acquisition of brands like Dotti, though its strategy focused on medium-priced labels has been met with skepticism amid the rise of budget Chinese e-tailers.

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