HONG KONG -- China's burgeoning "designer" toy industry has entered the spotlight with the meteoric rise of Pop Mart, whose blind boxes with random toys have won the hearts and wallets of young consumers.
Shares triple as social media fandom plus appeal of luck of the draw buoy sales

Pop Mart's Labubu toy line has found fans beyond its home country of China, including in Thailand. (Photo obtained by Nikkei)
HONG KONG -- China's burgeoning "designer" toy industry has entered the spotlight with the meteoric rise of Pop Mart, whose blind boxes with random toys have won the hearts and wallets of young consumers.