China's Zara rival pushes overseas expansion with big Bangkok store

Fashion Momentum Group looks to launch 200 stores outside China in 5 years

20241212N Urban Revivo

Urban Revivo's largest store outside China opened in Bangkok on Dec. 12. (Urban Revivo)

ITSURO FUJINO, Nikkei staff writer

HONG KONG -- Chinese clothing company Fashion Momentum Group opened an Urban Revivo shop in Bangkok on Thursday, part of a plan to increase stores in other countries to 200 from about 20 over the next five years across group brands.

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