BANGKOK -- Chinese toy brands are rushing to enter Thailand in response to the popularity of characters such as Labubu from toy manufacturer Pop Mart, seeking a gauge for success as competition for the next craze heats up.
Market serves as litmus test for success of new characters

Two shoppers show off purchases at a 52Toys location in Bangkok. (Photo by Kenya Akama)
BANGKOK -- Chinese toy brands are rushing to enter Thailand in response to the popularity of characters such as Labubu from toy manufacturer Pop Mart, seeking a gauge for success as competition for the next craze heats up.