Chinese discount retailer grows as demand rises for affordable goods

HotMaxx launches supersized outlets after success with near-expiry snacks and drinks

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Shoppers browse HotMaxx's "super warehouse" store in Nanjing. The discount retailer has opened over 900 stores in China since 2020. (Photo by Wataru Suzuki)

WATARU SUZUKI

NANJING -- Chinese discount store operator HotMaxx is winning over bargain hunters by offering branded goods well below their original prices, as an economic slowdown has consumers growing more cautious about spending.

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