GUANGZHOU -- Miniso, a Chinese operator of discount stores, is diversifying its business with the launch of toy shops, hoping to draw in young shoppers and families.
CEO says diversification is key to capturing demand from young shoppers

This Guangzhou outlet of Toptoy stocks over 1,500 toys. (Photo by Takashi Kawakami)
GUANGZHOU -- Miniso, a Chinese operator of discount stores, is diversifying its business with the launch of toy shops, hoping to draw in young shoppers and families.