Chinese discount store operator Miniso launches toy shops

CEO says diversification is key to capturing demand from young shoppers

20210121 Miniso 1

This Guangzhou outlet of Toptoy stocks over 1,500 toys. (Photo by Takashi Kawakami)

TAKASHI KAWAKAMI, Nikkei staff writer

GUANGZHOU -- Miniso, a Chinese operator of discount stores, is diversifying its business with the launch of toy shops, hoping to draw in young shoppers and families.

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