SHANGHAI -- During last month's 618 shopping festival, China's No. 2 e-retailer JD.com observed an unusual pattern amid its record 343.8 billion yuan ($53.1 billion) in sales.
Retail
Chinese youth snub foreign brands in favor of 'China chic'
Local companies offering quality at reasonable price reap benefits
Cosmetics company Perfect Diary is among those benefiting from Chinese shoppers' preference for domestic brands. (Photo by Naoki Matsuda)
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