Discount store Don Quijote opens 1st suburban store in Thailand

Japanese retailer woos stay-at-homers with DIY sushi and online ordering

20211004N Don Quijote Thailand

Don Don Donki Seacon Square: The chain is the Asian offshoot of popular Japanese discount store Don Quijote.

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- The operator of Japan's Don Quijote discount stores opened its third Thai branch in the outskirts of Bangkok, expanding its focus beyond city centers in order to tap a different kind of consumer.

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