Don Quijote discount chain revamps key Sapporo store to lure more tourists

Outlet in north Japan aims to boost sales via layout overhaul, targeted products

Donquijote Sapporo Top 2025-03

Tourists line up at tax-free checkouts in the Mega Don Quijote store in the heart of Sapporo in northern Japan. (Photo by Sakura Hashikawa)

SAKURA HASHIKAWA

SAPPORO, Japan -- Japanese discount retailer Don Quijote has overhauled its main store in the northern city of Sapporo in a push to boost business from the waves of overseas tourists that are increasingly traveling beyond destinations such as Tokyo, Osaka and Kyoto.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.