Don Quijote's TKG raw-egg topping a 'global hit' with visitors to Japan

Sauce popular with tourists goes viral on social media, selling 160,000 units in 3 months

20250308N TKG

The rice topping comes in two capsules, soy sauce and a yellow yolk flavor sauce. (Photo by Ryo Asayama)

RYO ASAYAMA

TOKYO -- Japanese discount store chain Don Quijote has scored a big hit with foreign visitors to Japan who can't get enough of its raw-egg-flavor rice topping.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.