Esprit plots comeback on ritzy Asian high streets

After long restructuring, California casual fashion brand to reopen in Hong Kong

20220812 Esprit Holdings MAIN

Esprit Holdings is offering a free tram ride on Aug 20 to commemorate its return to Hong Kong, where it has been listed for almost 30 years. (Photos by Kenji Kawase)

KENJI KAWASE, Nikkei Asia chief business news correspondent

HONG KONG -- Esprit Holdings is returning to Hong Kong after years of restructuring, readying to open this week a new outlet on Russell Street, which was one of the priciest retail locations in the world prior to the pandemic.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.