Forever 21 makes third exit from Japan, unable to find right fit

US operator's collapse amid rise of Temu and Shein dealt another blow

20251017N Forever 21

Forever 21's last brick-and-mortar store in Japan, at a shopping mall in an eastern suburb of Tokyo, closed permanently on Oct. 13. (Photo by Nikkei)

TSUKIKO MIYA

TOKYO -- U.S. apparel brand Forever 21 has fully withdrawn from Japan for the third time, closing its online and brick-and-mortar stores this week as Western casual brands continue struggling to make overseas styles work here.

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