TOKYO -- U.S. fast-fashion chain Forever 21 returned to Japan on Tuesday, more than three years after pulling out of the country, aiming to break away from its former mass-production image with items tailored to Japanese tastes and an emphasis on responsible environmental practices.
Retail
Forever 21 returns to Japan with new upscale image
Fallen fast-fashion leader revamps itself with Tokyo pop-up store
A pop-up store to relaunch Forever 21 in Japan drew crowds in Tokyo's Shibuya district on Feb. 21. (Photo by Makoto Okada)
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