How burgers taught a vendor to sell to Japan's budget fashionistas

Secondhand clothing store 2nd Street operator says discounts are recession-proof

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Geo Holdings CEO Yuzo Endo poses with a suit from 2nd Street.

SHUMPEI SAKAI, Nikkei staff writer

TOKYO -- The man overseeing 2nd Street, a Japanese vendor of trendy used apparel, learned the secret to success from 60-cent hamburgers.

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